Most powder coating shops aren't underpriced. They're pricing the wrong jobs.

The Problem

Most Pricing is based on:
- What other shops charge
- Surface area or guesswork
- "What feels right"
But that ignores how the job actually runs.
"That's why some jobs feel wrong - even when the price looks right."

The Shift

Powder coating isn't just about coating.
Jobs consume:
- Prep time
- Rack space
- Oven cycles
- Handling
Some jobs flow.
Some jobs slow everything down.
Most shops price them the same anyway.
"The problem isn't pricing. It's not understanding how the job actually runs."

CoatIQ
CoatIQ is built around one idea:
Not all jobs run the same - and they shouldn't be priced the same.
We're building a system that reflects how your shop actually operates - so you can understand which jobs make money and which ones quietly don't.

"If this resonates, you already know the problem."

Built by a shop owner

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